Year
2015
Scope of Work
- Strategy
- Creative Concept
- Project Management
Who Is Somfy?
Most Europeans would already know the answer, however, in North America Somfy’s brand awareness was non-existent. More importantly because of this, consumers were having difficulty differentiating Somfy from its competitors. Through past marketing studies, we knew consumers valued quality over price, but how could we get this message across? It was time to tell the Somfy story.
The Plan
Looking at the Somfy website, there was a decent amount of information about the Somfy brand, however, it was spread all over the place within large blocks of plain text practically making it hidden to the end-user. Immediately we saw an opportunity to solve the end-users problem. The plan was to consolidate all these key points we wanted to get across and display them in a beautifully redesigned about us page.
Somfy Yellow
#fab800
Dark Blue
#008cb9
Slate Grey
#485c74
A Story You Can Follow
Using clear headers and beautiful graphics to break up the text we were able to create a page that clearly leads the user through Somfy’s history and dedication got quality while also noting significant milestones along the way. After the redesign we saw a significant decrease in the pages bounce rate and it soon became one of the top 10 visited pages on the site altogether.