Somfy
Year
2015
Scope of Work
Project Management
Creative Concept
Outreach & PR
Creative Concept
Outreach & PR
How Does Your View Make You Feel
To help spread brand awareness and work towards the goal of increased media coverage, we created an interactive piece of online content with the goal of attracting high quality coverage on major online publications.
What We Created
We approached photographers in 27 countries via a variety of freelance sites including Fiverr and Upwork. The brief was simple: take two photographs of the view from your window, (one in the morning and one in the evening) and tell us what you see and how it makes you feel. The Responses were amazing!
The Result
An Interactive Piece
That Inspired An Audience
”"Ironically enough, Somfy’s attempt to capture minute, personal experiences could hardly be more in-line with what travel and hospitality companies aim for today. It’s a wonder Airbnb didn’t think of this first.”
Spencer PetersonTravel + Leisure
24
Page Visits
2
Social Shares
31
Media Coverage
